Aurora bolsters broker strategy with key hire ahead of flagship commercial offering launch
Aurora, the digital commercial insurance business catering to micro, small, and medium-sized enterprises (SMEs), has appointed seasoned broker and underwriting expert Tom Willmore in preparation for the upcoming launch of its flagship commercial combined offering this spring.
In his newly created role, Willmore will play a crucial part in expanding the distribution network of Aurora and fostering robust partnerships with brokers as the company aims to broaden access to its online platform within the wider broking community.
Bringing a wealth of experience in broking and underwriting from his tenure at some of the UK’s prominent delegated authorities, Willmore joins Aurora from the Kingsbridge Group, where he held the position of Senior Development Underwriting and Account Executive.
His extensive background also includes roles at the PIB Group and Jelf, among others.
As an Managing General Agent (MGA), Aurora already provides real-time coverage for over 700 trade types at the SME level through its dynamic online platform, supported by algorithmic underwriting.
Willmore’s role extends beyond growing broker relationships; he will also play a pivotal role in developing Aurora’s professional indemnity proposition as part of the company’s plans to become a comprehensive one-stop shop for brokers.
Expressing his enthusiasm, Tom Willmore stated, “I was blown away by the Aurora Roadmap and capabilities of the Algorithmic Underwriting model. We’re offering real solutions to the challenges facing our brokers and their clients in a fast-changing world. The potential is endless with Aurora, so I’m really looking forward to engaging with my broking network again.”
Jan-Vincent Finn, Co-founder and CEO of Aurora, added, “With Tom’s background, he is perfectly positioned to continue to evaluate Aurora’s proposition, delivering tangible value across the insurance chain from carrier, to broker, to customer. We’re entering an exciting time as a team, and I’m pleased to have Tom on board to support our broker ambitions.”
