The Next TV Currency? It’s Already Here

Our industry is in the hunt for a new currency to measure TV ads. The kicker? That better measurement and currency is already here.

It’s easy to think advertising measurement is a perfect science, a ruler with which we measure precisely and accurately every time. The truth is that advertising measurement is constantly evolving to follow consumers’ changing habits. That change has never been more apparent than today.  According to Nielsen, Q1 ’22 was the first time that weekly streaming TV reach eclipsed linear TV reach among 18–49-year-olds.

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