Investment

Rebranded Port Muskogee lures investment from around the globe

Infrastructure improvements and a major rebranding campaign for Port Muskogee represent a concerted effort to attract new global attention and investment to the port. (Courtesy photo)

A newly rebranded Port Muskogee, making progress on plans for some $58 million in infrastructure improvements, has adopted a slick new website and marketing campaign.

The major retooling undertaken by the Muskogee City-County Port Authority represents a concerted effort by the organization to attract new global attention to the port and investment in its operations as well as to expand services provided to the region’s business community.

“In the competitive world of economic development, how you tell your community’s story matters,” Port Director Kimbra Scott said. “We know that Muskogee’s location and business climate offers companies the right ingredients for success and this brand realignment will help us share that story like never before.”

Port Muskogee is a center of commerce across a broad region. The 450-acre industrial complex located on the nation’s most inland waterway offers year-round access to 20 states and global seaports by way of the Gulf of Mexico.

The new marketing campaign was envisioned to help sustain economic momentum enhanced by port operations in recent years. Just last year, companies announced intended capital investments totaling more than $83 million and plans to add 291 new jobs in the community, bringing an anticipated annual economic impact of $128.6 million.

Muskogee was identified as a Top 5 county in Oklahoma for capital investment in 2022.

Scott said investments in Port Muskogee should result in even greater successes in the future.

“The more we can educate industries on the benefits of investing in our community, the more we’re helping our economy and people to thrive,” she said.

The new marketing campaign, produced by the Civitas Agency in Nashville, Tennessee, includes video filmed at multiple locations in Muskogee with participation by local area employers including Acme Engineering, ProForm, Griffin Foods, and Trafera.

A centerpiece of the initiative is a state-of-the-art new website highlighting Port Muskogee, including facts about its location and infrastructure, workforce, local industry partners, and community data essential to telling its story to industry site selectors and corporate executives. Other features include an interactive map of the region with available industrial sites.

The website also includes information about Three Forks Harbor, the recreational component of Port Muskogee.

Scott said it’s believed that the new “digital storefront” will more effectively identify Muskogee as a prime location for corporate investment from around the globe.

“This new website is an exciting resource to help us carry out that mission,” she said.

Port Muskogee has a longstanding relationship with the City of Muskogee, Muskogee County and the City of Muskogee Foundation to foster economic development opportunities to move the community forward.

Learn more online at PortMuskogee.com.

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