“At RobinFood we are proud of each of the achievements we’ve made. We share the vision of our new investors by considering technology as a fundamental tool to revolutionize the quick service restaurant industry and develop essential sustainable processes in today’s world,” said José Guillermo Calderón, CEO of RobinFood.
Robin Food announces this new investment within the significant growth of the company in Latam, given its disruptive technology and its innovative sustainability projects that are already generating a significant impact in the countries where it operates.
“This new round will allow us to strengthen our presence in Colombia and position ourselves as market leaders in Mexico and Brazil, launching 10 new brands, reaching more than 100M USD in ARR by end of 2022 and more than 1,000 brand-locations. We are currently in 29 cities, and we hope to be in 100 by the end of 2022,” says Calderón.
A new impulse for RobinFood Partners digital restaurant franchise model
The investment round will also be a catalyst for the company to continue conquering intermediate cities thanks to ‘RobinFood Partners’, the program which they have been able to double their presence in Colombia in just 8 months, reaching a total of 21 cities through ‘Partners’; in the case of Mexico, there are a total of 4 cities, and it continues to expand rapidly. In Brazil, they will launch their Partners program in May 2022. To date, more than 100 Partners have already joined in the region, where the small restaurateur is given the opportunity of additional income and they hope to have 500 Partners by the end of 2022.
Innovation and technology, the pillars of ‘RobinFood’ to create a more sustainable industry
RobinFood is a company that works under a complete technological ecosystem where more than 130 engineers work to generate the best user experience and optimize processes inside and outside the production and logistics chain, with the commitment to generate the least possible impact in the environment.
Using Artificial Intelligence (AI) and its revolutionary technology, developed 100% in the region, RobinFood cooks food according to a sophisticated model that allows it to forecast demand and reduce food waste. This allowed the company to save more than 650 tons of food in 2021.
In 2021 RobinFood became the first Latin American member of the Cool Food Pledge, a WRI (World Resources Institute) initiative that helps organizations globally reduce the environmental impact of their operations.
In addition, thinking of promoting equality within the company, RobinFood promotes the effective participation of women and equal opportunities. For this reason, it currently employs more than 160 single mothers; 48.7% of operational employees are women; with the closing of the round, Jocelyn Cortez Young, Managing Partner & Founder of Minerva Capital Group, joins the Board of Directors.