UAE broker Amana elevates Amr Masry to sales director

Amr Masry has been promoted to a new senior role at Amana Capital, becoming the group’s newest Sales Director, following a successful tenure with the UAE-based FX and CFDs broker.

Amr Masry

Amr begins in his new role with immediate effect, his LinkedIn profile shows. He will remain in Dubai, where he has worked for the last seven years. His main responsibilities will be to help foster and develop Amana’s sales operations.

“Today, I’m pleased, excited and humbled to announce my new position as Sales Director with the group. I finished my seventh year at Amana last month; time flies. The amount of experience I’ve gained up to this point is enormous, and the learning curve will continue to rise as the years pass,” Amr Masry said.

During this long stint, he worked his way up through several senior roles with Amana, culminating with the recent promotion. Amr originally joined the firm as an account manager back in 2015. Prior to his elevation, he served for nearly three years as vice president of partnerships, preceded by two years as a senior relationship manager.

Previously, Amr worked as a marketing specialist with Pineland Resort, part of a career dating back to 2012.

Amana shakes up senior management

Amana has recently made two new appointments to its product leadership team, selecting Matt Carstens to spearhead its product experience, along with Justin Biebel who will handle product implementation.

Tech veteran Matt Carstens was officially appointed as the Director of Product Experience where he leads the Amana app’s product functions and design. His mandate also includes upgrading the app’s functionality with the addition of new tools compelling to customers.

Meanwhile, Justin Biebel steps into the role of Director of Product Implementation. Here he will oversee backend and infrastructure development for Amana’s digital offerings. Justin is a seasoned multi-asset derivatives professional with over 20 years’ experience cutting across risk management, market-making, and product development.

Elsewhere, Amana Capital’s former CEO, Ahmad Khatib, and its business development officer Ziad Melhem launched a new Dubai-based firm called Mafhoom Technologies.

Ahmad Khatib led Amana Capital since its inception back in 2010. Back in December, he stepped down for “personal reasons,” but stayed in an advisory role to ensure a seamless leadership transition.

FX industry veteran Muhammad Rasoul replaced Khatib as the Middle East-focused broker ‘s chief executive officer. Previously, Muhammad was CEO at ACM Group Limited (known in the industry as ‘Alpha’).

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