Currencies

Yona Shtern on Changing Lives of the Sleep Deprived with the Next Gen’ of Wellness Wearables

The Lesson: Many major chronic health disturbances like depression and inadequate sleep are treated in the west with self-serving temporary crutches like prescription drugs. When Yona Shtern was taking over the helm of a publicly-traded wellness wearable company, his normal understanding that he could create value for investors flipped after having the first good night of sleep he could remember using their product. Now, he sees his powers of growing a business directly correlates to the number of people whose lives and health he can improve—veterans, prison guards, caretakers, and it’s giving him new purpose.

Notable Excerpt: “I wasn’t able to sleep at night, quite frankly. I became a believer because I became a user, and then something really unforeseen happened to me. I was maybe in the chair for two weeks when I started getting LinkedIn messages from people saying they had tried the product and that it had changed their lives, and if there was any way they could help us out. I felt I had a responsibility to get this into the hands of more people, and figure out a way to change people’s lives.”

The Guest: Yona is a serial entrepreneur who has successfully scaled disruptive businesses in technology and consumer goods. He was CEO of Arrive (digital parking), CEO of Beyond the Rack (e-commerce marketplace) and Board Member at Swap.com (resale marketplace). Today, Yona is the Chairman and CEO of Hapbee – a publicly-traded company whose wearable wellness technology is on a mission to improve the lives of 10 million people.

Yona was also Start Up Canada’s Entrepreneur of The Year in 2014 and is a frequent speaker to management students at McGill University (his alma mater), Yale and at many start-up and business conferences.

The Product: Hapbee is the next generation of wearable wellness technology. Hapbee is a chemical free solution to help with sleep, performance, and mood, all without side-effects. Unlike other wearables that simply monitor your health, Hapbee gives you the power to actively change it. You can decide when you need to be more focused, relaxed, energized, or even sleepy.

By “biostreaming” the unique magnetic signatures of popular ingredients like caffeine or melatonin through the device, you can safely activate their effects without any unwanted side effects.

The Podcast: Livin’ Good Currency explores the relationship of time to our lives. It gives a simple, straight-forward formula that anyone can use to be present in the moment—and features a co-host who knows better than anyone the value of time (see below). How do you want to spend your life? This hour can inspire you, along with upcoming guests, to be sure you are ‘Livin’ Good Currency’ and never get caught running out of time.

The Hosts: Good News Network fans will know Tony (Anthony) Samadani as the co-owner of GNN and its Chief of Strategic Partnerships. Co-host Tobias Tubbs was handed a double life sentence without the possibility of parole for a crime he didn’t commit. Behind bars, he used his own version of the Livin’ Good Currency formula to inspire young men in prison to turn their hours into honors. An expert in conflict resolution, spirituality, and philosophy, Tobias is a master gardener who employs ex-felons to grow their Good Currency by planting crops and feeding neighborhoods.

GNN readers can receive a discount on Hapbee with the promo code “goodnews” to be applied at checkout.

 

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