How can brokers get a leg up in investor financing?
Nikulina and Zielinski constructed the course with the purpose of putting together evergreen content that would give users a comprehensive understanding of RCN and its niche.
“We just want to make sure they understand the concepts behind what RCN does so they feel confident if they see a deal come across their desk, they can look at it and think, ‘I’m pretty sure you can help me with that,’ with confidence, without needing to know all of the nitty-gritty details, because those come with time,” Nikulina said.
Keeping things short and sweet was also a top priority. “Everyone’s busy. Not a lot of people have time to sit down for an hour to do some education,” she added. “So our course is around 25 minutes along with a decent pace, making the biggest impact with the content and build up [brokers’] confidence to be able to submit a deal.”
By taking the course, brokers whose client base is limited solely to borrowers hoping to buy their own primary residence can expand to the types of customers RCN specializes in serving – for instance, fix-and-flip clients, those looking to get into long-term rentals for passive income, or ground-up construction borrowers.
“Now they can say, ‘I actually just stumbled upon a lender, took their training course. I know a little bit about that, let’s work together,’” Zielinski said. “So being able to have that alternate source of funding at RCN Capital and have them have an alternate source of business, I think is a huge win for them.”
